Velvet Soda

Mexico has one of the highest soda consumption rates in the world, dominated by mass-market giants. Velvet Soda carved out a niche by targeting the gourmet and conscious consumer: 100% natural fruit juices, cane sugar or agave, fine carbonation, and transparent glass bottles. The challenge was building a store that looked as good as the product tasted, and made clear why it belongs in boutique hotels and organic markets instead of a corner store shelf.

Born in Mexico City, Velvet positioned itself around a feeling: drinking well is an act, not a habit. The store was built to embody that. Warm cream palette, editorial product photography, and a numbered recipe system (Lychee, Pomelo, Passion Fruit, Black Cherry) that makes every SKU feel worth seeking out.

• Lifestyle-first homepage: botanical photography before any product grid
• Numbered recipe variants create collectibility and drive repeat purchase
• Three product lines (Sodas / Mixers / Spicy) serve distinct consumer occasions
• Recipe content positions the brand as a mixologist's ingredient, not just a drink

Every page is built around desire before function. The collection page leads with imagery, not filters. The product page earns the scroll. Recipe content lives alongside products, giving every visit a reason beyond purchase. Velvet's reputation among Mexican mixologists as the go-to gin and mezcal mixer is woven throughout.

A fully live Shopify store that earns Velvet's place in boutique hotels, organic markets, and high-end cafés. Editorial photography, a flavour-first product taxonomy, and recipe integration work together to turn a soda store into a destination that reflects what the brand actually is.