Brand Identity Web Design Shopify

OXSTRIP

Angular performance identity and a Shopify store engineered for pre-order conversion. From zero to live brand in one sprint.

Before / After

Before

After

The Brief

New brand. No trust. No proof.

OXSTRIP entered a market owned by pharmacy brands and cheap alternatives. The product is premium, the presentation had to justify it from the first second. No existing identity, no reviews, no social proof. Everything built from zero, launch-ready from day one.

Strategy

Angular identity. Conversion-first UX.

Two goals, one approach. The brand had to signal premium performance at a glance, and the store had to convert before skepticism could set in. Everything was designed backwards from the purchase decision.

Angular, geometric brand language, nothing soft, nothing wellness
Subscribe vs one-time purchase toggle above the fold
Trust signals built into the product page, not hidden below the scroll
Comparison table to eliminate alternatives before the visitor leaves

Design Solution

Built for athletes. Designed to convert.

The product page was designed from the CTA backwards. Variant selector, subscription toggle, and trust signals all land above the fold. No scroll required to commit. Dark, high-contrast layout communicates performance, not pharmacy.

Conversion

Every element earns its place.

Social proof and comparison logic are built into the page flow, not added as afterthoughts. The testimonials section leads with hard stats (4.8★, 84 reviews, 91% repurchase rate). The comparison table then closes the argument: nothing on the market offers the same combination at this price.

Result

Live. Converting. Done.

Complete brand system delivered: identity, packaging direction, and a fully live Shopify store. oxstrip.com launched ready to capture pre-orders from day one, with a store that does the selling so the product doesn't have to explain itself.