bérys

The protein supplement market is dominated by aggressive athletic branding: neon colours, muscle imagery, hyperbolic claims. bérys had a genuinely different product — a clear soda that tastes like a drink and delivers 20g of protein with no added sugar. The challenge was building a brand and store that matched that difference: clean, modern, and desirable without screaming fitness.

The positioning was built around the contrast: everything you want from a refreshing drink, none of what holds you back. Mediterranean aesthetic, botanical lemon photography, and a soft deep blue palette that signals premium without clinical. Pre-order with 10,000+ early believers as social proof before the product even shipped.

• Mediterranean visual world: the product feels like summer, not a supplement aisle
• Deep blue palette separates bérys from every neon protein competitor
• Pre-order model with subscription tiers to capture lifetime value from day one
• 10,000+ early believers as headline social proof, trust built before first shipment

The product page puts the subscription toggle and variant selector above the fold, making the pre-order decision frictionless. The ingredient section (Clear Whey Protein Isolate, Sorrento Lemon Juice, Vitamin C) is displayed with the same premium editorial treatment as the product photography, because the ingredients are part of what justifies the price.

A complete brand identity and Shopify pre-order store that positioned bérys as a premium lifestyle product, not a gym supplement. The site launched with a waitlist of 10,000+ early believers and a subscription funnel built to convert them into long-term customers the moment the product ships.